“And while cotton has its own merits (which I’ll get into later) you can be confident that wool wins the wool vs. cotton debate this round. It could be the closest thing to perfect fiber.” - Jeremiah Greco - ORVIS
Merino wool and organic cotton are the most common natural fibers but both are not equally technical or sustainable. Organic cotton requires vast amounts of water, land, pesticides, and still farmers are not promised an abundant harvest. Wools technical and renewable properties provide farmers more freedom and security, which is why Boundary's team is committed to a cotton free supply chain.
“Boundary’s direct to consumer business model connects farmers, brands, and consumers and provides access to a sustainable future at an affordable price.” - Cavin Nicholson, C.E.O. Boundary
Photo Caption: Merino wool fibers during shear season and procurement
Each year the natural coats of sheep are sheared and sent to textile mills for fiber procurement. What is left behind is a healthy happy animal with a stellar haircut ready to graze on spring greens. Sheep fertilize their pastures, renewing the resources they consume. When it comes to performance wool is king. Wool wicks sweat, regulates body temp, dries 2x faster, retains its shape, perfect for multi-day use, and is anti-bacterial.
Photo Caption: Cones of merino being prepared for fabric production. It takes 100's of these cones to weave even the most basic woven fabrics — It is truly breathtaking to witness.
Check out our Kickstarter to purchase the $29 Environ Merino Wool Shirt for a limited time. The Environ is timeless, sustainable, and perfect for an active lifestyle.